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Is doTERRA a Multi-Level Marketing Company? Here’s What You Need to Know

Sunday, April 20, 2025

Primary Blog/Is doTERRA a Multi-Level Marketing Company? Here’s What You Need to Know

If you’re researching essential oils, you’ve probably come across doTERRA. Known for their high-quality, therapeutic-grade oils, doTERRA has built a global reputation in the wellness industry. But one question often comes up: Is doTERRA a multi-level marketing (MLM) company? And if so, how does that affect you as a customer or potential business partner?

Let’s explore what doTERRA’s multi-level marketing model really means—and whether it could be a smart way for you to earn income while promoting wellness.

What Is Multi-Level Marketing (MLM)?

Multi-level marketing (MLM) is a business model where individuals earn money by selling products and by building a team of other sellers beneath them. Those team members are called your "downline," and you earn commissions not just on your sales, but also on the sales your team makes.

Unlike illegal pyramid schemes (which offer no real product), legitimate MLMs like doTERRA revolve around genuine product sales. In doTERRA’s case, that means high-quality essential oils, supplements, and wellness tools.

Yes, doTERRA Is a Multi-Level Marketing Company.

doTERRA's Selling Model: Profits, Commissions & Bonuses

doTERRA operates on a direct selling model and uses MLM as its structure. Wellness Advocates (what doTERRA calls its distributors) can earn income in several ways:

🛒 Retail Profits: Buy at wholesale (25% off) and sell at retail.
💸 Commissions: Earn 25% commission from sales made through your personal referral link.
🤝 Team Bonuses: Build a team and earn from their sales too.
​🎁 Performance Bonuses: doTERRA offers Fast Start Bonuses, Power of 3 Bonuses, and Leadership Pools for those who consistently grow their team and support their customers.

How the doTERRA Multi-Level Marketing Program Works?

  • Join as a Wellness Advocate by purchasing a starter kit or paying a small fee.
  • Get wholesale pricing on all products (25% off retail).
  • Share your personal link to sell oils and earn commissions.
  • Optional: Build a team to grow your income through multi-level compensation.

​It’s a blend of affiliate marketing and team-building—and you can choose how far you want to take it.

Can You Make Money Without Recruiting?

Yes! Unlike many MLM companies, doTERRA allows you to earn commissions without recruiting anyone. You can:

🔗 Share your link and earn 25% commission on sales.
🧘 Use the oils in your wellness business (yoga, coaching, massage) and refer clients.
📲 Promote doTERRA on a blog, YouTube channel, or Instagram account.

​While team-building can increase your income potential, it's not required to start earning.

Is doTERRA Multi-Level Marketing a Scam?

No—doTERRA is not a scam. It’s a legally compliant direct sales company that has helped thousands of people earn extra income while sharing products they genuinely love.

It’s important to approach any MLM with realistic expectations. This isn’t a get-rich-quick scheme. Like any business, success depends on effort, consistency, and finding the right support system.

Why Join Our doTERRA MLM Team?

When you join through our team, you don’t just get access to products—you get a done-for-you affiliate business toolkit to help you start earning fast:

💻 A prebuilt website and sales funnel (no tech skills needed)
📘 Lead magnets like ebooks and planners to grow your list
📱 60+ social media templates to promote your oils
🎓 Marketing training and private support community
🎁 Keep all your bonuses, even if you cancel

​It’s the easiest way to step into the world of wellness marketing without the usual overwhelm.

Is doTERRA Multi-Level Marketing Right for You?

If you:

✅ Believe in natural wellness and essential oils
✅ Want a flexible way to earn income from home
✅ Like the idea of earning through affiliate-style sharing or team-building
✅ Want to avoid the hassle of inventory and shipping

​​...then doTERRA’s multi-level marketing model might be the perfect fit for you.

Ready to Turn Your Passion for Wellness Into Income?

If you’re inspired by the power of essential oils and want to create a meaningful income stream doing something you truly believe in—now is the perfect time to get started.

When you join our doTERRA team as a Wellness Advocate, you’re not just getting access to world-class products—you’re stepping into a done-for-you business system designed to help you succeed from day one.

💻 A fully done-for-you business toolkit – including a prebuilt website, high-converting sales funnel, lead magnets, and 60+ social media posts

💸 Earn 25% commissions on every sale—no recruiting or inventory required
🌿 Use the oils for yourself or share them with clients, your audience, or in your wellness practice
📚 Exclusive team-only resources and training – including weekly mentorship, private support, and proven marketing strategies.


​Whether you’re a wellness professional, content creator, or someone just starting their journey—we’ve got the tools, training, and support to help you thrive.

Ready to Take the Next Step in Your Natural Wellness Journey?

If you’re inspired to start using essential oils for more than just headache relief—and want a simple way to bring more calm, clarity, and intention into your daily life—then don’t leave without grabbing your FREE Aromatherapy Starter Kit.

Inside, you’ll get everything you need to create a soothing, mindful daily ritual:


Ready to Feel Calmer, Clearer, and More Connected?

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